- Get Your Business Card Working With Your Website Free
- Get Your Business Card Working With Your Website Online
- Get Your Business Card Working With Your Website Now
IS YOUR WEBSITE JUST A DIGITAL BUSINESS CARD OR IS IT WORKING FOR YOU?
The business card is an invaluable tool for networking in the business world. If you know how to use them. They remain the most universal and simple means of exchanging professional information, and can be the first step in building profitable relationships. Business cards should above all be personal, so this guide explains what your options are for the card that’s most you. But before we get into the 8 steps of business card design, let’s talk a little about what you’ll need before you start. Depending on the type of PayPal service you choose, she might see a shopping cart page integrated with your website. In other instances, she’ll see a shopping cart or checkout page hosted at the PayPal site (branded with your business’s logo). After reviewing the checkout page, Mary Ann clicks the Pay Now button. This directs her to a. A business card is a small piece of paper that holds your contact information. It conveniently rounds up all of the essentials in one place, including your name, brand logo and contact details like your website, phone number, and social media handles. The format, color scheme, and overall design of your business card may be dictated by your company. If that’s the case, keep your web site similar in its look and feel. Repetition leads to recognition, and you want to be recognized.
Tips on how to drive traffic to your site with engaging content.
Many people I speak with want to know how to improve their SEO and get more traffic to their site rather than their website just being a digital business card. This brief overview highlights the essential elements of developing effective content to drive more traffic to your site.
You have probably heard the term “content marketing” if you have read any articles, or watched any videos, on how to market your business. According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
This means the days are gone of traditional advertising messaging of “buy from me because I’m the best” or “here’s why you need my service.” Content marketing means you are giving your audience helpful or educational information to prove your value and set yourself up as the expert. This could be in the form of articles, videos, ebooks, or downloadable resources such as worksheets.
WHY?
A rising number of marketers report using content marketing to drive their brand forward. Your content helps attract leads and educate your target audience.
In contrast to one-off advertising and the hard sell approach, content marketing shows that you actually care about your customers. It is along-term strategy, based on building astrong relationshipwith your target audience. Eventually, when customers make a purchase decision, their loyalty already lies with you and they willpurchase your product and prefer it over competitors’ options.
Your Content Strategy.
It is the part of your marketing plan that deals with managing pretty much any “media” that you create — written, visual, downloadable…
When you develop a content strategy, there are some key things to consider:
- Who are you creating this for?
- How is it going to be unique?
- What formats will you focus on?
- Where will it be published?
- How will you manage creation and publication?
Tips for Creating ENGAGING Content:
— Most articles are 300-500 words.
— First, figure out who your audience is and where to target potential consumers. Then, you must get them to act by providing them valuable content.
— Use images or video and add statistics to your article to make it more engaging.
— Make your content evergreen. To make sure you have a website that people come back to, write content that is continually relevant.
— A popular format is to frame your content as a list of tips (like this article you are reading!)
— Another approach is to do a roundup of articles, videos, or quotes from experts on a topic.
— How-to guides and checklists are also valuable content. Keep in mind these are more time consuming to prepare but typically can be promoted for a longer period of time which gathers more engagement.
— Make it easy to skim. Most people who read online content don’t actually read all of it. In fact, 81 percent of people only skim the content they view online.
— Include a download to gather names and email addresses of potential leads.
Now more than ever, content marketing is about generating stimulating content. Stop advertising your brand… The key to getting audience attention is to start creating content people want to read, watch or listen to, create things people actually want to engage with!
These tips are just the beginning to improving your reach and responses. Schedule a consultation with us to talk about the specific audience you are trying to reach.
Advisor Expressions is the marketing partner for successful financial professionals who need a dependable and consistent way to increase market share and enhance client experience. When you work with Advisor Expressions, you have a seasoned financial and marketing professional craft and maintain a marketing strategy to fit your practice’s needs. Contact us for a complimentary assessment of opportunities for client retention and growth in your business.
For most businessmen and women networking is one of the biggest sources of new business. Typically at networking events you will hand out business cards. Business cards are a great way for potential customers to get into contact with you, but they are limited.
Limited Information
Business cards can only hold a limited amount of information. Typically your name, job title, phone number and link to your website. That is it, nothing more will fit. Chances are if you attend a networking event you are going to pick up business cards with pretty much the same content printed on each. John Doe, Marketing Manager. Jayne Doe, head of sales etc.
Websites however offer a lot more information about you, your company, your services and because of this they are way more valuable than a simple piece of card.
Always open
A business card is a great way of getting someone to remember your contact details. Usually however business cards just end up in a draw locked away somewhere. Websites on the other hand keep your business open 24 hours a day.
They answer questions 24 hours a day, and they can even make sales 24 hours a day. In short your website is your most powerful sales tool.
Conclusion
Get Your Business Card Working With Your Website Free
A good designed website will allow your brand values to shine through, will provide all types of information about your company including:
Get Your Business Card Working With Your Website Online
• FAQs
• Contact Information
• Latest News
• Fresh Content
Get Your Business Card Working With Your Website Now
A website can do so much more than a business card, but yet less than half of small business owners don’t own one. If your small business doesn’t have a website then you are losing out financially. Talk to us about our website design and search engine optimisation deals that we offer, if you want some advice you can talk to our seo consultants today.